Morgan also told the publication the shift could reel in new advertisers because some companies fear an association with Limbaugh's sometimes-controversial commentary. Noting that Limbaugh's program is popular among listeners older than 55, Morgan told the IBJ that Emmis also wants to attract listeners 40 and younger. "But this has more to do with the long-term direction of the station." "It's not an inexpensive show to air, so there is a business element to the decision," Morgan told the IBJ. Morgan told the Indianapolis Business Journal the decision was not singularly driven by finances. The press release did not say why the companies are ending the partnership.Īsked Tuesday morning for more details about what prompted the decision, an Emmis spokeswoman declined to comment further. "WIBC has a strong line-up of live and local personalities delivering great radio, and we will continue to be Indianapolis' home for listeners with a passion for conservative values and principles." "Premiere has been a great partner, and Rush has been an iconic part of WIBC's heritage and success," said Charlie Morgan, market manager for Emmis in Indianapolis, in a press release. weekdays, but the last show in Indianapolis will air July 3.Įmmis and the owner of "The Rush Limbaugh Show," Premiere Networks, announced the decision Monday. WIBC-FM (93.1), owned by Emmis Communications, has aired the conservative radio personality's show from noon to 3 p.m. Indianapolis news radio station WIBC will no longer carry "The Rush Limbaugh Show" because the parent companies of the station and show decided not to renew its contract.
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